The next generation entrepreneurship, also known as the entrepreneurship model of the future, is defined as the development of an idea with material and commercial expectations in the cyber world, projecting this idea and the project created by pazara again with new media tools. Along with the strengthening of the digital media and new media in our country, the new generation entrepreneurship is being accelerated with great speed.
 
The new generation entrepreneur is the one who comes into being by virtue of an idea, project or innovation. The innovative companies that these people are exposed to can appear in the form of companies like Amazon, Apple, Google, Twitter, Facebook, etc., as well as competent examples in our country. When a new generation entrepreneur graduates from a higher education institution, it can also be seen as a person entering a workplace and pursuing his own dreams rather than working for someone else's dreams. The new generation of entrepreneurs in the world are the people who come out of high-profile world universities, silicon valleys or techno parks, knowledge of basic capital and at the same time able to raise time and mind.
 
In short, today's global universities are now growing entrepreneurs by going beyond their diploma-giving missions. In order to achieve this, they are creating a strong and effective climate of innovation by including R & D companies or technology companies in their universities.
 
Innovation systems until the 1990s showed that R & D was based on the interaction between production and marketing. In other words, innovation systems were an outward-closed system of interaction between R & D, production and marketing departments. Innovations took place depending on the activities of these three departments within the enterprise. After years of 90's, open-minded, interactive innovation systems have begun to be developed, in which technological advances and attractiveness of the market are taken into consideration and scientific developments are closely followed. In these systems, a mutual interaction has started between marketing, R & D and production, science and the market. Especially after 2000's, the changes in environmental factors, the rapid development of technology and the advances in information technology laid the foundation for the birth of more systematic and learning national network systems. Innovation systems have now begun to be developed, based on interaction and co-operation with other national innovation systems, moving from open-minded, open-minded exchange of information and technology based on mutual sharing of technology, rather than closed systems in which businesses or countries perform innovative activities.
 
Today, innovation has become one of the most important competitive tools of enterprises. But the real problem for businesses is how they can achieve these innovations that will create sustainable competitive advantage, create new market opportunities, increase their profitability and market share. Although it is often emphasized how important innovation is today, there is little emphasis on how this can be achieved effectively and efficiently. There are two fundamental problems with respect to innovation in terms of businesses. The first of these is the problem of governance of innovation, which involves the process of uncovering innovation, while marketing is the issue of effective commercialization of innovations and presentation of markets.
 
Istanbul Development University aims to become a globalized world university with this vision and aims to contribute to social development by developing cooperation between the university and the business world in order to contribute to the development of universities in the fields of entrepreneurship needed to pass on the ideas of innovators and creativity to those who have faculty, In order to enable the development and diversification of knowledge and skills, to create a structure that produces innovative and participatory projects, to train academicians, students and practitioners and to develop interdisciplinary studies and publications and projects in 2016, New Generation Entrepreneurship and Innovation Application and Research He established the center.